So you wanna be a Harley Rider?

I'm starting to ask myself some questions. As a life-long businessman who has always grown up in a sales environment, I'm pretty well versed on the sales environment. I have been selling cars and eventually motorcycles since 1977, but quite honestly, I sold the stuff that kids sold in elementary schools and was never scared of asking a customer to buy from me.

Fast forward to 2012. I'm constantly trying to improve my business. When I go into restaurants, Department Stores, and the mall, I'm always comparing my efforts to those sales environments around me. I went into a friend H-D dealership today, and while I have no idea as to their success compared to mine, I couldn't help but notice the obvious differences between our business's. I'm not saying mine was better (or worse), I'm just saying that I run my business to the best of my ability and the customer decides.

It's a dynamic market out there. You see TONS of TV ads about a product, then undoubtedly look at that product offering at a million online sites (that's why it called the World Wide Web), then decide if you are a prospect or potential customer for that product at the best offered price. No matter what, the customer decides.

Whether you are looking for a Black 2010 Ultra Classic or a Blue 2008 XL883 I can offer some help. Whether you are trading a 1998 Goldwing or a 2005 Heritage Softail, I can help. I know that geographically there are people that will not want to buy from me, but I can still help. I know that people are loyal to their local dealer, but I can help. You see, I do this about 1000+ times per year, for a lot of years. Sure, you can ask you neighbor of a buddy for some advise, but really, who is the expert?

If I were taking a trip to Russia, wouldn't I want to talk to people who had done it? Someone who went to Russia once or someone who went many times per year for many years? Do you go to a dentist for oral health or do you ask a friend who goes to a dentist one per year? Do you play a pretty mean guitar and get to play onstage with Springsteen? Thing is, the customer decides, I'm just thinking I can provide some insight.

Harley, Honda, Suzuki, Kawasaki, Financing, Trade-in values, Extended Warranties, Service recommendations, Great Places to ride to, Honky-Tonks, favorite Music, Strugis. I'm all good.

So I'm on a mission. From here on out I'm posting about real situations relating to my industry and the relationships that develop as a result of Harley-Davidson and all that we enjoy.

Ride Safe,
TheHarleyGuy